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The musical group will debut in campaigns for makeup products in Asia this spring.
March 31, 2021
By: Charlie Sternberg
Associate Editor
Maybelline New York has named K-pop band Itzy as its newest global spokesmodels. Marking the first-ever musical group signed to the brand, Itzy's members – Yeji, Lia, Ryujin, Chaeryeong and Yuna – join Maybelline's diverse talent roster including supermodel Gigi Hadid and actress Storm Reid. Formed in 2019, Itzy burst onto the scene by smashing records with “Dalla Dalla,” the quintet's debut single that peaked at #2 on Billboard's YouTube chart and...
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